Comment of the day: Leroy Merlin enters the Romanian market. What are the chances for the French giant?

Today Leroy Merlin finally cuts the ribbon. After some… years of preparations, the Do-It-Yourself giant from France opens his first outlet on the Romanian market, while the majority of his opponents face several challenges.

 

The French enter last in the market, benefiting from lower costs but their agreement for leasing the location was quite old, already since some years ago. They have been extremely cautious and their steps were more careful than you can imagine. Their first location is "a bet" while their products mix and their service are considered to be their advantages. 

 

Will they manage to capture the necessary market share they need? What is going to be the reply of the other DIY giants present in Romania?

 

An interesting "battle" has started. Most probably it will bring us lower prices and more competition. The winner? I will tell you in 2014…