{"id":1778,"date":"2009-10-23T09:54:01","date_gmt":"2009-10-23T06:54:01","guid":{"rendered":"http:\/\/http:\/\/www.iliaspapageorgiadis.ro\/en\/?p=1778"},"modified":"2014-03-12T16:40:40","modified_gmt":"2014-03-12T14:40:40","slug":"the-germans-and-americans-are-returning-to-romaniagermanii-si-americanii-revin-in-romania","status":"publish","type":"post","link":"http:\/\/www.iliaspapageorgiadis.ro\/english\/2009\/10\/23\/the-germans-and-americans-are-returning-to-romaniagermanii-si-americanii-revin-in-romania\/","title":{"rendered":"The Germans and Americans are returning to Romania; Germanii \u015fi americanii revin \u00een Rom\u00e2nia"},"content":{"rendered":"

\n\t\n<\/p>\n

\n\t      Unfortunately, the number of Romanian companies participating in these events is very small. " ExpoReal Munich is a fair to which business is done. MIPIM Cannes is a fair where is good to be seen ", summarizes in a single sentence describing the two events Jean Herskovits, Development Manager of Project Bucharest, one of the two Romanian companies that had a booth at the exhibition in Germany.\n<\/p>\n

\n\tLidl Collaboration<\/strong>
\n\t      More Real Estate and Project Bucharest shared the same exhibition space,thing which , Jean Herskovits says, has brought a greater number of visitors for both companies. "The participation has worked beyond expectations, given that over 100 people \n<\/p>\n

\n\t      Din p\u0103cate, num\u0103rul companiilor române\u015fti care particip\u0103 la aceste evenimente este foarte mic. „ExpoReal München este un târg la care se fac afaceri. MIPIM Cannes este un târg la care este bine s\u0103 fii v\u0103zut", rezum\u0103 într-o singur\u0103 fraz\u0103 descrierea celor dou\u0103 evenimente Jean Herskovits, Development Manager la Proiect Bucure\u015fti, una dintre cele dou\u0103 companii române\u015fti care au avut stand la expozi\u0163ia din Germania.
\n\tColaborare cu Lidl
\n\t      <\/strong>Proiect Bucure\u015fti \u015fi More Real Estate au împ\u0103r\u0163it acela\u015fi spa\u0163iu expozi\u0163ional, lucru care, spune Jean Herskovits, a adus un num\u0103r mai mare de vizitatori pentru ambele  companii. „Participarea a dat rezultate peste a\u015ftept\u0103ri, în condi\u0163iile în care peste 100 de oameni s-au oprit s\u0103 cear\u0103 detalii cu privire la oferta noastr\u0103, iar cu 70 dintre ei am avut chiar discu\u0163ii concrete", detaliaz\u0103 Herskovits.
\n\t      Ac\u0163ionarii Proiect Bucure\u015fti, companie de proiectare, arhitectur\u0103 \u015fi consultan\u0163\u0103 au decis s\u0103 expun\u0103 la acest târg pentru c\u0103 una dintre priorit\u0103\u0163ile lor în momentul de fa\u0163\u0103 este interna\u0163ionalizarea. În plus au vrut s\u0103 afle cine sunt dezvoltatorii interesa\u0163i de România \u015fi s\u0103 încheie parteneriate cu firme din acela\u015fi domeniu din Europa.
\n\t      Cele mai multe discu\u0163ii s-au purtat cu proiectan\u0163i austrieci sau nem\u0163i care au clien\u0163i care se gândesc s\u0103 investeasc\u0103 în România. Una dintre companiile care are astfel de planuri \u015fi cu care Proiect Bucure\u015fti va colabora este lan\u0163ul de magazine Lidl, care vrea s\u0103 se extind\u0103 în urm\u0103torii ani în România. „Proiecte exist\u0103, dar începerea lucr\u0103rilor a fost amânat\u0103 pân\u0103 când pia\u0163a va da semne clare de revenire", spune Jean Herskovits.\n<\/p>\n

\n\tVân\u0103torii de trofee au pus ochii pe România
\n\t      <\/strong>Totu\u015fi, chiar dac\u0103 firmele române\u015fti au putut fi num\u0103rate pe degete, companiile interna\u0163ionale care au filiale în \u0163ara noastr\u0103 ne-au „promovat" proiectele. „Am avut dou\u0103 discu\u0163ii cu fonduri investi\u0163ii din SUA \u015fi Germania care sunt interesate de achizi\u0163ia unor propriet\u0103\u0163i-trofeu în România, dintre care doar una singur\u0103 este în Bucure\u015fti", spune Cristian Ustinescu, capital markets director al DTZ Echinox, companie interna\u0163ional\u0103 de consultan\u0163\u0103 imobiliar\u0103. O cl\u0103dire de birouri în Pia\u0163a Victoriei, cu contracte pe 5 ani este considerat\u0103  prime, dar nu este trofeu.
\n\t      Trofeul poate fi situat într-o zon\u0103 mai pu\u0163in central\u0103, dar cu un chiria\u015f puternic, cu un contract de minimum 15 ani. Randamentele oferite de o astfel de proprietate ajung pân\u0103 la 8%, explic\u0103 Ustinescu un concept destul de nou ap\u0103rut pe pia\u0163\u0103. „Exist\u0103 vân\u0103tori de trofee dispu\u015fi s\u0103 dea sume impresionante de bani. Într-o pozi\u0163ie privilegiat\u0103 se afl\u0103 acum cei care au propriet\u0103\u0163i cu venituri pe termen lung", detaliaz\u0103 el.
\n\t      Ustinescu sper\u0103 c\u0103 majoritatea discu\u0163iilor purtate cu diver\u015fi investitori la Expo Real se vor finaliza în cele din urm\u0103, chiar dac\u0103 la stand au venit mai pu\u0163ini vizitatori decât anul trecut, iar num\u0103rul participan\u0163ilor la expozi\u0163ie a fost \u015fi el mai sc\u0103zut.La singurul eveniment dedicat investi\u0163iilor din România, participarea a fost foarte numeroas\u0103 \u015fi dezbaterile aprinse, potrivit lui Christopher Berlew, Managing Partner în cadrul companiei de avocatur\u0103 Salans, prezent\u0103 \u015fi ea la târg.
\n\tPromovare proast\u0103
\n\t      <\/strong>România îns\u0103 a avut o reprezentare foarte slab\u0103, mai ales în condi\u0163iile în care nu a existat niciun pavilion oficial românesc. „\u0162\u0103ri precum Polonia, Cehia sau Rusia aveau standuri vizibile \u015fi nu numai pentru un singur ora\u015f. Statistica arat\u0103 chiar c\u0103, pe parcursul celor trei zile zile de târg, doar \u015fapte români au trecut pragul expozi\u0163iei", afirm\u0103 Christopher Berlew.
\n\t      Expo Real este în mod clar un târg dedicat companiilor. Dovad\u0103 este pre\u0163ul biletelor, cuprins între 230 \u015fi 315 euro. „La cap\u0103tul discu\u0163iilor \u015fi a trei zile de târg, mesajul a fost destul de limpede în privinta României: fondurile de investi\u0163ii au bani \u015fi abia a\u015fteapt\u0103 s\u0103-i investeasc\u0103, mai ales în achizi\u0163ia de active toxice ieftine. Pre\u0163urile din România sunt înc\u0103 prea mari", adaug\u0103 Berlew.\n<\/p>\n

\n\tSursa: Adevarul<\/a>, 20.10.2009<\/p>\n

\tstopped to ask for details regarding our offer, and with 70 of them we even had concrete discussions", Herskovits details.
\n\t      Shareholders of Project Bucharest, a company of design, architecture and consulting have decided to exhibit at the fair because one of their priorities at the moment is internationalization. In addition they wanted to find developers who are interested in Romania and to become partners with companies in the same field in Europe.
\n\t      Most of discussions were held with Austrian or German designers who have customers who are thinking to invest in Romania. One of the companies which has such plans and will work with Project Bucharest is chain store Lidl, which wants to expand in the upcoming years in Romania. "Projects exist, but the start of business was postponed until the market will give clear signs of recovery," said Jean Herskovits.
\n\tThophy hunters eye Romania
\n\t      However, even if the Romanian companies could be counted on the fingers of one hand, international companies which have branches in our country have "promoted" our projects. "We had talks with two investment funds in the U.S. and Germany who are interested in the acquisition of trophy-properties in Romania, out of which just one is in Bucharest," Cristian Ustinescu, capital markets director of DTZ Echinox, international real estate consultancy company, said . An office building in Victoria Square, with 5-year contracts is considered prime, but not a trophy.
\n\t      Trophy can be situated in a less central area, but with a strong tenant with a contract of at least 15 years.The yields offered by such a property are up to 8%, explains Ustinescu a fairly new concept appeared on the market. "There are trophy hunters willing to make impressive amounts of money. In a privileged position are now those properties with long-term revenue, "he elaborates.
\n\t      Ustinescu hopes that most of the discussions with various investors at Expo Real will be finalized in the end, even if at the stand came fewer visitors than last year and the number of participants in the exhibition was also smaller.At the only event dedicated to investments in May , Romania, the participation was very large and the debates heated, according to Christopher Berlew, Managing Partner Salans law firm in the company, also present at the fair.\n<\/p>\n

\n\tBad promoting<\/strong>
\n\t      Romania had a very poor representation, especially given that there was no Romanian official booth. "Countries like Poland, Czech Republic or Russia were visible and had not only stands for a single city. Statistics show that even during the three days of fair, only seven Romanian crossed the threshold of the exhibition, "says Christopher Berlew.
\n\t      Expo Real is clearly a fair dedicated to companies.A proof is the price of the tickets, ranging between 230 and 315 euros. "At the end of discussions and of the three days of fair, the message was quite clear in respect to Romania: investment funds have money and they can not wait to invest, especially in the purchase of cheap toxic assets. Romania's prices are still too high, "adds Berlew.\n<\/p>\n

\n\tSource: Adevarul, 20.10.2009\n<\/p>\n

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